You might be familiar with the “Mommy Makeover,” a series of treatments designed specifically for post-partum women. Neither the Mommy Makeover nor the Daddy Do-Over include a pre-selected group of treatments, but rather indicate two or more treatments that moms or dads are getting in record numbers. Overall, men have been catching up with women when it comes to self-care over the years. Today, the Daddy Do-Over is indicative of certain treatments men, in particular, are drawn towards and reflects a recent report from the American Society of Plastic Surgeons that there has been a 29 percent increase in men seeking out aesthetic procedures since 2000. On average, 1.3 million men each year are now opting for a variety of treatments—starting with Botox.

Just like a Mommy Makeover, the Daddy Do-Over can consist of both surgical and non-surgical treatments and procedures. Now that Father’s Day and summer have arrived, more men than ever are treating themselves to procedures to help them look and feel their best. Whether it’s fending off “dad bod” or gaining an edge over the competition in high-stakes careers, studies have shown that looking younger, fitter, and healthier helps men both in their professional and personal lives.

Why Botox?

Botox has been one of the most-requested treatments since it skyrocketed to popularity in the 1990s. It’s minimally invasive, works within one week, and can both stop wrinkles and prevent them. However, men and women don’t necessarily get Botox in the same areas. Men look to treat the crow’s feet first, while women typically calm the angry 11’s when they first get Botox. The forehead is a popular treatment site for everyone. Men often require a few more units than women, too, and tend to stick with Botox while women are more inclined to try out counterparts like Dysport.

Men also look to body sculpting technology to help them achieve what diet and exercise alone cannot. For instance, Coolsculpting, CoolMini, and Kybella are all in demand by male clients. CoolSculpting freezes away unwanted fat to reveal muscles below the surface (and CoolMini is the technology designed specifically for the double chin). Kybella is a series of injectables that dissolves the submental fat that causes the look of a double chin. As we get older, men and women alike struggle to keep unwanted fat at bay and show off muscles. Body sculpting technology gives you an edge.

Restoring Lost Volume

The tendency to hang onto unwanted fat is just part of the aging process. Men, just like women, also lose “good fat” as they get older. This typically happens in the face, which is where dermal fillers can help. Last year, almost 500,000 Botox procedures were performed on men—but they are also catching up with fillers. Over 100,000 men opted for dermal fillers to reverse the signs of aging last year as well. Wrinkles and lost volume go hand in hand, so freezing wrinkles is only going to do so much to turn back the clock.

Some new male clients think fillers are just for bigger pouts. Lips are a popular treatment site, but not the only treatment site. Many men are getting fillers along the jawline to restore (or get for the first time) a strong, chiseled jaw. Fillers in the cheeks, temples, and chin can bring back a more youthful yet masculine aesthetic. Everyone also loses fat on the backs of their hands, and men aren’t overlooking this area. Dermal fillers on the tops of the hands can finish off a revitalized look—in other words, don’t let your hands give you away.


VIDA is much more than a medical spa. Led by Medical Director Dr. Kim Thompson. who personally trains every staff member to the highest standards, we are committed to helping you achieve incredible and natural-looking results. Complimentary, no-pressure consultations are available for every treatment including injectables and body contouring. Plus, remember that you don’t need to be a dad for a Daddy Do-Over. Men of all ages and with a variety of lifestyles can benefit from treating themselves this summer. Get in touch with VIDA by calling the office or complete the online contact form for the quickest response.